We help you with our 20+ years of packaging development experience in multinational FMCG companies to unleash the full potential of packaging for your brands and products.

Packaging today is one of the most important and yet still most neglected marketing tools for your brands. Of course most packages fulfill the basic technical requirements such as product protection and efficient distribution along the entire supply chain, but do they really let your brand shine and stand out at the different moments of truth when consumers decide about buying your product or your competitor?

Is your packaging too complex and too expensive without the appropriate return of investment? Is your packaging recyclable and designed to use recycled plastics? And is your organization agile and innovative to fuel the upcoming initiatives with consumer meaningful innovations?

We don’t know all the answers to these questions, but we are there to find them together with you and our widespread network of packaging experts and suppliers.

As every challenge is different, every project is different. But on all projects our approach to successful projects is using 3 main pillars.

After the clear definition of your project, we assess the landscape by collecting input from all stakeholders both within your company and from all suppliers and customers involved. If necessary, we also involve non adjacent partners in the value creation chain or initiate customer and consumer research to ensure we have the most complete picture of the challenge.

In the ideation phase we think outside of the box and work with you to come up with a broad range of potential solutions, independent of current boundaries, internal barriers or financial implications. Here we also involve our widespread packaging industry network to get views from different angles.

Together with all of your key stakeholders we then identify the best solutions and tailor them to the specific through a rigorous innovation funnel. Finally, the implementation and rollout is planned and executed.

In the 20+ years in the FMCG packaging industry the role of packaging has fundamentally changed, from being the necessary evil to an important marketing tool and a delighter for customers and consumers.

This role will keep evolving into the world of active packages and devices, the technology nowadays is far more evolved than consumer meaningful applications.

Other than with product benefits, the packaging perception is rather subconscious, which makes it so difficult to just ask stakeholders what they want and implement it. Our long experience in the industry with many solved challenges puts us in a unique position to help you with whatever challenge you might have.